SEO Class in San Diego

Learn from an experienced SEO expert who's websites consistently rank well in the top search engines. Learn all about keyword selection, search engine optimization, getting links, using pay-per-click advertising, RRS feeds, blogs, press releases, and other techniques to promote your website without spending a fortune. Great class for website designers, too!

Learn how to find the right keywords for your website and incorporate them into your SEO (search engine optimization) and SEM (search engine marketing) marketing plan.

Make your web site appeal to human visitors and search engine spiders.Strike a balance between "human content" and "spider content" while avoiding common website design flaws that can limit your conversion ratio or even get you banned.

Learn how to spot the difference between a good link and a bad link. Get quality links to your website without spending anything. Improve the internal linking structure of your website and reap the benefits.

Learn the "ins and outs" of PPC (Pay-Per-Click) advertising - how Pay-Per-Click operates, what it costs, how to use it effectively, and how to minimize click fraud.

RSS (Really Simple Syndication) offers website owners a way to promote their sites for free. Learn how RSS works and if it's right for your website.

Blogs are popular nowadays, but how can they benefit your website? Learn how to set-up your own free blog site and get it to rank well in the search engines.

Learn about free national advertising resources every website owner should us to promote their website. Listings are free and can lead to more traffic, better ranking in the search engines, and increased sales. Create eye-catching HTML ads that convert visitors into buyers.

Learn how to write and disseminate your own press releases to increase web site traffic and sales.

Learn about scam products and services to avoid.

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